A new recurring revenue line
Email security is something every customer needs and almost none can run alone. DMARCER automates the heavy lifting, so it becomes a service you can package, monitor and bill at a margin most lines in your stack can't match.
Monthly revenue, not one-off projects
Tiers to package: monitor, enforce, host
The work behind the margin is automated
A service every customer needs and almost none can run
Every domain your clients own needs the same controls watched: SPF, DKIM, DMARC and MTA-STS. Getting them right, and keeping them right as senders change, takes knowledge most businesses don’t have in house. That gap is exactly the kind of thing they pay an MSP to close.
The catch has always been that doing it by hand doesn’t scale: reading reports, chasing DNS changes and triaging failures eats engineer time faster than it earns. DMARCER removes that catch. The repeatable work runs itself, so email security becomes a line you can sell to your whole base rather than a bespoke project you run once and dread renewing.
Why it works as a revenue line
- Recurring: posture has to be watched continuously, so it bills monthly, not once
- High-margin: automation keeps the work-to-revenue ratio low
- Repeatable: the same offering fits every client you have
- Sticky: once you protect a domain, leaving means going backwards
Margin comes from a low work-to-revenue ratio
The reason email security pays is simple: DMARCER does the parts that would otherwise consume your team. Monitoring runs around the clock, problems become tickets in the system you already work in, fixes are one click, and the awkward infrastructure is hosted for you. What’s left for your engineers is the high-value judgement, not the grind.
Monitoring that needs no babysitting
Every domain is watched continuously and scored automatically, so you’re billing for protection that’s always on without a person having to keep it on.
Alerts that become tickets
When something slips, DMARCER raises a ticket straight into your service-desk system, scoped to the right client and mapped to your priorities, and closes it again when the issue clears. See alerts & reporting →
One-click remediation
Common fixes are applied for you instead of hand-edited per domain, so a junior tech can resolve in minutes what used to need a specialist.
Hosted services do the hard part
Hosted SPF and MTA-STS take the fiddly, breakage-prone infrastructure off your plate, so you deliver the outcome without owning the maintenance.
Package it into tiers your clients understand
Because the service is standardised, it slices cleanly into tiers. Put continuous monitoring and reporting at the entry level, add active enforcement for clients who want to be locked down, and reserve hosted SPF and MTA-STS for your premium tier. Each step is a clear, sellable increase in protection, and a clear increase in what you bill.
That structure also gives your account managers a script: every client starts somewhere, and every tier has an obvious next step to move them up to.
- Tier 1 · Monitor: continuous monitoring, scoring and reporting
- Tier 2 · Enforce: the journey to p=reject, done safely
- Tier 3 · Host: hosted SPF and MTA-STS managed for them
- Clear value at every level, with an obvious reason to upgrade
A built-in upsell journey, not a single sale
Email security isn’t a one-time purchase; it’s a path. A client begins by simply wanting to know where they stand, moves to enforcement once they trust the picture, and ends up handing you the hosted infrastructure entirely. DMARCER makes each stage visible and easy to recommend, so the relationship grows in value over time instead of plateauing after the first invoice.
Start: monitoring
Give them visibility and a score. The first quick wins prove the value and earn the right to do more.
Grow: enforcement
Take them to p=reject safely, so impersonators are actually blocked. See the enforcement journey →
Expand: hosted services
Own the hosted SPF and MTA-STS infrastructure on their behalf: your highest-value, stickiest tier.
What you bill stays matched to what you manage
A recurring service only makes money if billing keeps up with reality. As clients add and remove domains, DMARCER’s PSA billing and contract sync keeps the units on the contract aligned with the domains you’re actually protecting, so you don’t under-bill for work you’re doing, or over-bill for domains that have gone. The revenue line stays accurate on its own, without someone reconciling spreadsheets every month. See the PSA integrations →
A service most MSPs don’t offer well
Plenty of providers say they “do” email security; few run it as a real, monitored, enforced managed service. Doing it properly sets you apart in a market where most competitors leave it as an afterthought.
Proof your clients can see
Scores, trends and resolved issues give you something concrete to put in front of a client at review time; the value of the line is visible, which makes it far easier to keep and grow.
Where this fits
Single pane of glass →
Run the whole service from one view.
Alerts & reporting →
Turn monitoring into tickets and proof.
PSA integrations →
Billing and tickets in your own systems.
Enforcement journey →
The upsell from monitoring to reject.
Add a high-margin line to your stack
Start protecting client domains as a managed service, or talk to us about packaging it for your base.
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