Email security in Retail & Consumer Brands
How well does the Retail & Consumer Brands sector protect its email against spoofing? Here's what our benchmark shows, and how to score better than your peers.
Average score across 359,884 Retail & Consumer Brands domains
Active. 306,142 with live mail routing.
Inactive. 53,742 with no mail routing found.
An inactive domain is not receiving email, yet it stays registered and can still be forged in your name. Securing it costs nothing and closes that door. 6,268 of them already declare that they carry no mail. How we measure this
How these Retail & Consumer Brands domains spread across score bands
What the Retail & Consumer Brands score means
Across 359,884 Retail & Consumer Brands domains we benchmark, the average email-security score is 28 out of 100, a little above the global average of 13. That leaves the typical domain in this sector exposed to having its email spoofed.
What drags scores down
The same gaps recur across almost every sector. Each is fixable, and each is worth real points on your score.
- DMARC stuck on
p=none: monitoring, but protecting nothing - SPF drifted over the 10-lookup limit and quietly failing
- No MTA-STS or TLS-RPT, so inbound mail can be downgraded
- DKIM keys missing on key senders, or weak and stale
How to beat the Retail & Consumer Brands average
The biggest single jump comes from moving DMARC to enforcement, safely. Identify your senders, fix the gaps, and advance to p=reject when the impact is zero. DMARCER does each step for you: see the enforcement journey, or start with a free check of your own domain.
Retail & Consumer Brands around the world
How the Retail & Consumer Brands sector scores across the countries we benchmark: useful context for where the bar sits in your own market.
| # | Country | Avg score | Domains |
|---|---|---|---|
| 1 | Greece | 41 /100 | 1,422 |
| 2 | Bosnia and Herzegovina | 41 /100 | 43 |
| 3 | Bolivia | 39 /100 | 44 |
| 4 | Cayman Islands | 38 /100 | 23 |
| 5 | Iceland | 38 /100 | 91 |
| 6 | Denmark | 38 /100 | 2,546 |
| 7 | Armenia | 38 /100 | 32 |
| 8 | Angola | 38 /100 | 20 |
| 9 | Norway | 37 /100 | 1,272 |
| 10 | Paraguay | 36 /100 | 57 |
| 11 | Austria | 36 /100 | 644 |
| 12 | Netherlands | 36 /100 | 10,800 |
| 13 | Moldova | 35 /100 | 38 |
| 14 | Mauritius | 35 /100 | 34 |
| 15 | Slovenia | 35 /100 | 243 |
All industries →
Compare every sector.
Education & Training →
Avg 16/100
Technology & Communications →
Avg 28/100
Media, Marketing & Creative →
Avg 24/100
Where does your domain rank in Retail & Consumer Brands?
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