Email security in Retail & Consumer Brands
How well does the Retail & Consumer Brands sector protect its email against spoofing? Here's what our benchmark shows - and how to score better than your peers.
Average Retail & Consumer Brands score
Domains benchmarked
vs the global average (20/100)
What the Retail & Consumer Brands score means
Across 351,746 Retail & Consumer Brands domains we benchmark, the average email-security score is 27 out of 100 – a little above the global average of 20. That leaves the typical domain in this sector exposed to having its email spoofed.
What drags scores down
The same gaps recur across almost every sector. Each is fixable – and each is worth real points on your score.
- DMARC stuck on
p=none– monitoring, but protecting nothing - SPF drifted over the 10-lookup limit and quietly failing
- No MTA-STS or TLS-RPT, so inbound mail can be downgraded
- DKIM keys missing on key senders, or weak and stale
How to beat the Retail & Consumer Brands average
The biggest single jump comes from moving DMARC to enforcement – safely. Identify your senders, fix the gaps, and advance to p=reject when the impact is zero. DMARCER does each step for you: see the enforcement journey, or start with a free check of your own domain.
Retail & Consumer Brands around the world
How the Retail & Consumer Brands sector scores across the countries we benchmark – useful context for where the bar sits in your own market.
| # | Country | Avg score | Domains |
|---|---|---|---|
| 1 | Bosnia and Herzegovina | 40/100 | 43 |
| 2 | Bolivia | 38/100 | 45 |
| 3 | Iceland | 38/100 | 91 |
| 4 | Angola | 38/100 | 20 |
| 5 | Armenia | 37/100 | 32 |
| 6 | Denmark | 37/100 | 2,564 |
| 7 | Cayman Islands | 37/100 | 23 |
| 8 | Norway | 37/100 | 1,279 |
| 9 | Paraguay | 36/100 | 57 |
| 10 | Netherlands | 36/100 | 10,914 |
| 11 | Mauritius | 36/100 | 33 |
| 12 | Moldova | 35/100 | 38 |
| 13 | Austria | 35/100 | 646 |
| 14 | Slovenia | 35/100 | 243 |
| 15 | Switzerland | 35/100 | 1,929 |
All industries →
Compare every sector.
Technology & Communications →
Avg 28/100
Media, Marketing & Creative →
Avg 24/100
Education & Training →
Avg 16/100
Where does your domain rank in Retail & Consumer Brands?
Run a free check to get your score and see how you compare to your sector.
Check your domain