MSP benchmarking for email security
DMARCER is MSP benchmarking built for email security: score any client against their industry and country, compare them to tens of millions of domains, and turn a free check into a sales conversation and a QBR that proves your value.
Domains in the benchmark
Industry and country scored
One comparable score per client
MSP benchmarking, grounded in real data
MSP benchmarking means putting a client’s posture in context: not “your email security is weak” but “you score 48 where the average firm in your sector scores 71.” A number lands where jargon never does, and comparison is the lever that moves a prospect from “we should look at that one day” to “we are behind our competitors.”
DMARCER gives you that lever as a benchmarking tool built for email security. Because we continuously benchmark 380 million domains and score every industry and country, you can put any client’s posture in context for their sector and their region, in seconds, straight from a free check.
What the benchmark gives you
- How a prospect’s sector scores on average
- Where that prospect ranks against their peers
- The real risk their current posture carries
- One 0–100 score anyone can grasp
What the best MSP benchmarking tool needs
A benchmarking comparison is only as good as the data behind it. The best MSP benchmarking solution is not a hand-wave at “industry averages”: it is a real peer group, a score that means the same thing on day one as it does a year later, and a comparison you can put in front of a client without caveats. DMARCER is built on all three.
A real peer group
Every sector is scored, so a law firm is compared to law firms and a manufacturer to manufacturers: a fair, relevant MSP benchmarking comparison, not a blended average. See industries →
By country, too
Posture varies by region. Country scoring lets you frame the comparison against the market a client actually operates in. See benchmarks →
One comparable score
The same 0–100 scale across the whole platform, so a client’s number is directly comparable to their peers and to their own past.
Win the deal: a free check becomes a conversation
Run a prospect’s domain through a free check and you instantly have a story: here is your score, here is what your sector averages, here is where you rank, and here is the risk you are carrying right now. A cold outreach becomes a discovery call, and a vague “email security” pitch becomes a specific, evidenced gap that only you are offering to close.
- Lead with a real number, not a sales script
- Show the gap against direct competitors
- Make the risk concrete and undeniable
- Turn a free check into a booked conversation
Retain the client: prove value at every QBR
Benchmarking does not stop working once the deal closes. At each quarterly review you can show a client their score rising, moving up the ranking against their peers, and the risk you have taken off the table. That is hard proof of ongoing value: the difference between a service a client feels they could drop and one they can clearly see paying for itself.
- Show the score trend over time
- Track a client’s rank against their sector
- Quantify the risk you have removed
- Make renewal an easy conversation
From abstract risk to a number they own
A low score is not just a grade; it is exposure to spoofing, phishing in the client’s name, and failed deliverability. Putting that next to a peer average turns “it is probably fine” into a measurable risk the client now owns, and a clear reason to act. It is the easiest way to move a client from monitoring to fixing the gaps in their SPF, DKIM and DMARC.
Where this fits
Industry benchmarks →
The data behind every comparison.
Industries →
How each sector scores against the rest.
For MSPs →
The whole managed-service picture.
Free check →
The 30-second start to every conversation.
MSP benchmarking: common questions
What is an MSP benchmarking tool?
An MSP benchmarking tool lets a managed service provider measure a client against a relevant peer group and a consistent scale. DMARCER is an MSP benchmarking tool for email security: it scores any client against their industry and country across tens of millions of domains, so you can show exactly where they stand.
How does an MSP benchmarking comparison help win clients?
A benchmarking comparison turns an abstract risk into a number a prospect understands: “you score 48 where your sector averages 71.” That evidenced gap moves a cold outreach into a discovery call and gives you a specific, measurable problem only you are offering to fix.
What makes the best MSP benchmarking solution?
The best MSP benchmarking solution rests on real data at scale, a genuine peer group by industry and region, and one comparable score that means the same thing over time. DMARCER benchmarks tens of millions of domains and scores every industry and country on a single 0 to 100 scale.
Can I use MSP benchmarking to retain clients at QBRs?
Yes. At each quarterly review you can show a client their score rising, their rank improving against their peers, and the risk you have removed, which is hard proof of ongoing value and makes renewal an easy conversation.
See where a prospect really stands
Run a free check, put their score next to their sector, and start the conversation that wins the deal.
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